This first-of-its kind text is written specifically for students preparing to enter the hospitality industry. It provides comprehensive coverage of service and image fundamentals and their application in hotel and restaurant management and service. Every nuance of the hospitality industry is discussed in depth, from appearance, grooming, and uniforms to body language, customer relations, and business etiquette. Separate chapters on universal standards and cross-cultural communication prepare students to deal with guests of varied backgrounds with ease. Self-Assessment Checklists help students gauge their own readiness in making that critical first impression. This effective training resource will arm students with the knowledge they need to succeed in the hospitality industry. Features: -Self-Assessment Checklists allow students to gauge their personal readiness -new photographs and illustrations reinforce important ideas -chapter objectives and review questions keep users on trackChapter 1: First Impressions in Hospitality. Chapter 2: Professional Dress for Men and Women. Chapter 3: Professional Dress for Men in Hospitality. Chapter 4: Professional Dress for Women in Hospitality. Chapter 5: Casual Days in Hospitality? Chapter 6: Universal Standards. Chapter 7: Wearing Your Uniform with Class. Chapter 8: Hospitality: What You Say, What You Do. Chapter 9: Business Etiquette: Charming the Bottom Line. Chapter 10: The Art of Selecting Uniforms. Chapter 11: Putting It All Together. Glossary. Appendix A: Self-Assessment Checklist - How's My Image? Appendix B: Additional Resources and Readings. Index.

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Comprised of fans’ anecdotes, photographs, personal stories, and mementos, the contributors’ stories reconstruct the entire history of Beatlemania in America, dating from the earliest whispers about the group to The Beatles’ appearance on The Ed Sullivan Show, and from the breakup to the present day. The stories range from hilarious to compelling and poignant—one group of friends stole maid uniforms in an attempt to sneak into the Plaza Hotel during The Beatles’ first visit to New York, one fan camped out overnight in front of a movie theater in order to be the first to buy tickets for the premiere of A Hard Day’s Night, and another attended a strict Catholic school but was so devoted to the group that she declared out loud to her class that she would rather see The Beatles than the Pope. What emerges from these stories is a richly detailed and entertaining history of the profound impact that The Beatles and their music had on their fans' personal lives—an effect that continues to be meaningful to this day.

DIVDIVP style=MARGIN: 0in 0in 0ptComprised of fans’ anecdotes, photographs, personal stories, and mementos, the contributors’ stories reconstruct the entire history of Beatlemania in America, dating from the earliest whispers about the group to The Beatles’ appearance onIThe Ed Sullivan Show/I, and from the breakup to the present day. The stories range from hilarious to compelling and poignant—one group of friends stole maid uniforms in an attempt to sneak into the Plaza Hotel during The Beatles’ first visit to New York, one fan camped out overnight in front of a movie theater in order to be the first to buy tickets for the premiere ofIA Hard Day’s Night/I, and another attended a strict Catholic school but was so devoted to the group that she declared out loud to her class that she would rather see The Beatles than the Pope. What emerges from these stories is a richly detailed and entertaining history of the profound impact that The Beatles and their music had on their fans' personal lives—an effect that continues to be meaningful to this day./P/DIV/DIVDIVBGarry Berman/B is a regular contributor to IBeatlefan/Imagazine and the author ofIBest of the Britcoms: From Fawlty Towers to Absolutely Fabulous/I. He lives in Westampton, New Jersey. BSid Bernstein/Bis the legendary agent, promoter, and manager who brought The Beatles to America as part of the British Invasion. He has worked with many musicians, including Barbra Streisand, Elvis Presley, Jimi Hendrix, the Moody Blues, and the Rolling Stones. He lives in New York City.BMark Lapidos/Bis the producer of The Fest for Beatles Fans (formerly known as Beatlefest). He lives in Westwood, New Jersey./DIV

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This digital document is an article from Los Angeles Business Journal, published by Thomson Gale on December 17, 2007. The length of the article is 486 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: En vogue: in rare move, French designer fashions uniforms for new hotel.(Up Front)(Editorial)Author: Sarah FilusPublication: Los Angeles Business Journal (Magazine/Journal)Date: December 17, 2007Publisher: Thomson GaleVolume: 29 Issue: 51 Page: 3(1)Article Type: EditorialDistributed by Thomson Gale

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